http://www.kyw1060.com/Expert-Says-Tiger-s-Apology-is-Halfway-to-Recovery/6401682
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Posted: Friday, 19 February 2010 3:27PM
Expert Says Tiger Woods' Apology is Only Halfway to Career Recovery
by KYW's Karin Phillips
A local marketing expert says Friday's public apology by Tiger Woods was a smart move and, if he behaves himself, the golf great could even get his sponsorships back.
Tiger Woods Apology -- The Full Story
Jennifer Regina, an adjunct professor of marketing at Rowan University, says that Woods is doing -- or needs to do -- a four step program to get his career and image back on track.
First, she says, fix the problem, which he's doing with his sex therapy. Second, apologize, which we've seen (above). Third, disappear for a while, and rebuild his image.
"And, of course, stay in golf, whether it's donating time with children or his foundations. That will bring some of the respect back."
Regina believes that Tiger's image could recover. After all, she says, Britney Spears recently got her Candies shoe sponsorship back after she shaved her head and attacked
Friday, February 26, 2010
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