Social media can help stressed-out and overworked mothers, says an expert.
Today's moms know that time is their most precious commodity. School, homework, activities, dinner and bedtime make for a grueling schedule that most moms have to face on a daily basis.
One solution to help with the burden -- and to help moms not pull out their hair -- is to become more organized and use technology to make life easier, said Jennifer Regina, an adjunct professor of marketing in the Rohrer College of Business at Rowan University (Glassboro, N.J.) and founder and CEO of The Marketing of Everything (Washington Township, N.J.).
According to The NPD Group, 79 percent of moms with children younger than 18 actively use social media, said Regina.
They rely heavily on blogs and Facebook to decide what to buy and what brands to promote through their word-of-mouth channels.
Additionally, 55 percent of moms have purchased a product because of a blog, and 40 bought a product because they saw it on Facebook.
“Word of mouth is critical for moms making purchases. The first place moms will go to are other moms in order to come up with the brands or products they should be considering in their product choices,” she said.
Social media, she said, have provided the platform that has allowed those word-of-mouth referral to flourish.
For example, Regina said, CafeMom is one of the largest resources for moms with any questions on a multitude of topics.
For the mom who has a very mobile lifestyle, social cell phone applications have been developed to make even life's milestones easier.
Pregnant women can use Mom 2 Be, which is a pregnancy app that tracks the baby's progress through statistics and even allows the mother-to-be to share tri-semester information with friends and family.
Every mother needs help in the kitchen, Regina said. The Mom's Shopping List cell phone application allows anyone to quickly create a shopping list.
Some fun mobile applications are available. The first is the Ask Mom app. This will not only entertain kids but also provide great conversation starters. It covers cute questions that kids would ask their mom.
“Even if a child can't read, the application allows him or her to tap on words, and the question is read out loud,” Regina said.
Another favorite app is Sit or Squat, which provides a very important service: help for moms to find the nearest bathroom for their toddler who is participating in toilet boot camp.
http://www.indianexpress.com/news/social-media-can-help-stressedout-overworked-mothers/767951/?sms_ss=facebook&at_xt=4d934fac4c578dfa%2C0
Wednesday, March 30, 2011
My ABC Action News Interview with Amy Buckman on Mobile Money Apps
http://abclocal.go.com/wpvi/story?section=news/consumer/save_with_6abc&id=7957642
Monday, January 24, 2011
Action News Interview on GeoCoupon Apps with Amy Buckman - 2011
http://abclocal.go.com/wpvi/video?id=7895418&pid=7882840
Friday, November 19, 2010
Everybody is doing it. Why aren't you?
Facebook: Everybody is doing it. Why aren’t you?
Parents, cousins, grandparents and even the British Monarch have embraced the lure of Facebook. According to Mashable.com, Buckingham Palace is starting a Facebook Fanpage that will feature a mixture of news, links and videos. If you have not yet joined the 500 million people on Facebook, here are some reasons from Rowan University adjunct marketing professor Jennifer Regina on why you should consider becoming part of the growing Facebook family.
Connection: The most basic benefit to Facebook is the ability to connect or reconnect with family and friends. You are able to see instantaneously what family happenings are occurring. Pictures, videos and announcements are easily updated, and you are never left with a feeling of being uninformed. Happy birthday wishes, baby announcements and wedding pictures are posted through Facebook and not sent through the mail anymore.
Promotion: Facebook should be used to promote yourself. If you are also a business owner, then you should be using it to advertise your company, too. “I tell my college students that branding yourself is very important,” Regina said. Create a visual, online portfolio of your education, accomplishments and pictures of yourself. Make sure your avatar image on Facebook is professional and your links and comments reflect your areas of interest. No matter how small your business, you should have a separate Facebook Fanpage established. A Fanpage does not limit you to 5,000 friends, unlike a personal page, and allows you to promote your business on Facebook. Some companies that have a great company Fanpage and have embraced integrating social media into their marketing campaigns are Starbucks, Baskin Robbins, Walgreens and Us Weekly.
Networking: In this economy you should have established a presence on Facebook just to keep your networking current. Facebook allows you to reach out to friends, former bosses and coworkers and to keep informed about potential job opportunities. “I have helped companies in the past find employees by just posting an announcement in my status. It is amazing how fast the word spreads on Facebook,” Regina said.
Awareness: Facebook can become your best source of news. By joining Fanpages and Groups that reflect your interests, you are able to get a constant stream of individualized information to your news stream and your phone. “I find out about marketing news, local news and weather all from my Facebook newsfeed,” she noted.
“Facebook offers so many unique benefits that individuals and companies should be easily and freely taking advantage of to help make their lives and companies more efficient. The first social media site you should investigate is Facebook. The opportunities to learn and communicate and are endless.” Said Regina, who also owns the Washington Township-based marketing firm The Marketing of Everything.
(NOTE: You can follow Regina at her blog at http://themarketingofeverything.blogspot.com
or her company website at http://www.marketingofeverything.com.
Parents, cousins, grandparents and even the British Monarch have embraced the lure of Facebook. According to Mashable.com, Buckingham Palace is starting a Facebook Fanpage that will feature a mixture of news, links and videos. If you have not yet joined the 500 million people on Facebook, here are some reasons from Rowan University adjunct marketing professor Jennifer Regina on why you should consider becoming part of the growing Facebook family.
Connection: The most basic benefit to Facebook is the ability to connect or reconnect with family and friends. You are able to see instantaneously what family happenings are occurring. Pictures, videos and announcements are easily updated, and you are never left with a feeling of being uninformed. Happy birthday wishes, baby announcements and wedding pictures are posted through Facebook and not sent through the mail anymore.
Promotion: Facebook should be used to promote yourself. If you are also a business owner, then you should be using it to advertise your company, too. “I tell my college students that branding yourself is very important,” Regina said. Create a visual, online portfolio of your education, accomplishments and pictures of yourself. Make sure your avatar image on Facebook is professional and your links and comments reflect your areas of interest. No matter how small your business, you should have a separate Facebook Fanpage established. A Fanpage does not limit you to 5,000 friends, unlike a personal page, and allows you to promote your business on Facebook. Some companies that have a great company Fanpage and have embraced integrating social media into their marketing campaigns are Starbucks, Baskin Robbins, Walgreens and Us Weekly.
Networking: In this economy you should have established a presence on Facebook just to keep your networking current. Facebook allows you to reach out to friends, former bosses and coworkers and to keep informed about potential job opportunities. “I have helped companies in the past find employees by just posting an announcement in my status. It is amazing how fast the word spreads on Facebook,” Regina said.
Awareness: Facebook can become your best source of news. By joining Fanpages and Groups that reflect your interests, you are able to get a constant stream of individualized information to your news stream and your phone. “I find out about marketing news, local news and weather all from my Facebook newsfeed,” she noted.
“Facebook offers so many unique benefits that individuals and companies should be easily and freely taking advantage of to help make their lives and companies more efficient. The first social media site you should investigate is Facebook. The opportunities to learn and communicate and are endless.” Said Regina, who also owns the Washington Township-based marketing firm The Marketing of Everything.
(NOTE: You can follow Regina at her blog at http://themarketingofeverything.blogspot.com
or her company website at http://www.marketingofeverything.com.
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