Friday, November 19, 2010
Everybody is doing it. Why aren't you?
Facebook: Everybody is doing it. Why aren’t you?
Parents, cousins, grandparents and even the British Monarch have embraced the lure of Facebook. According to Mashable.com, Buckingham Palace is starting a Facebook Fanpage that will feature a mixture of news, links and videos. If you have not yet joined the 500 million people on Facebook, here are some reasons from Rowan University adjunct marketing professor Jennifer Regina on why you should consider becoming part of the growing Facebook family.
Connection: The most basic benefit to Facebook is the ability to connect or reconnect with family and friends. You are able to see instantaneously what family happenings are occurring. Pictures, videos and announcements are easily updated, and you are never left with a feeling of being uninformed. Happy birthday wishes, baby announcements and wedding pictures are posted through Facebook and not sent through the mail anymore.
Promotion: Facebook should be used to promote yourself. If you are also a business owner, then you should be using it to advertise your company, too. “I tell my college students that branding yourself is very important,” Regina said. Create a visual, online portfolio of your education, accomplishments and pictures of yourself. Make sure your avatar image on Facebook is professional and your links and comments reflect your areas of interest. No matter how small your business, you should have a separate Facebook Fanpage established. A Fanpage does not limit you to 5,000 friends, unlike a personal page, and allows you to promote your business on Facebook. Some companies that have a great company Fanpage and have embraced integrating social media into their marketing campaigns are Starbucks, Baskin Robbins, Walgreens and Us Weekly.
Networking: In this economy you should have established a presence on Facebook just to keep your networking current. Facebook allows you to reach out to friends, former bosses and coworkers and to keep informed about potential job opportunities. “I have helped companies in the past find employees by just posting an announcement in my status. It is amazing how fast the word spreads on Facebook,” Regina said.
Awareness: Facebook can become your best source of news. By joining Fanpages and Groups that reflect your interests, you are able to get a constant stream of individualized information to your news stream and your phone. “I find out about marketing news, local news and weather all from my Facebook newsfeed,” she noted.
“Facebook offers so many unique benefits that individuals and companies should be easily and freely taking advantage of to help make their lives and companies more efficient. The first social media site you should investigate is Facebook. The opportunities to learn and communicate and are endless.” Said Regina, who also owns the Washington Township-based marketing firm The Marketing of Everything.
(NOTE: You can follow Regina at her blog at http://themarketingofeverything.blogspot.com
or her company website at http://www.marketingofeverything.com.
Parents, cousins, grandparents and even the British Monarch have embraced the lure of Facebook. According to Mashable.com, Buckingham Palace is starting a Facebook Fanpage that will feature a mixture of news, links and videos. If you have not yet joined the 500 million people on Facebook, here are some reasons from Rowan University adjunct marketing professor Jennifer Regina on why you should consider becoming part of the growing Facebook family.
Connection: The most basic benefit to Facebook is the ability to connect or reconnect with family and friends. You are able to see instantaneously what family happenings are occurring. Pictures, videos and announcements are easily updated, and you are never left with a feeling of being uninformed. Happy birthday wishes, baby announcements and wedding pictures are posted through Facebook and not sent through the mail anymore.
Promotion: Facebook should be used to promote yourself. If you are also a business owner, then you should be using it to advertise your company, too. “I tell my college students that branding yourself is very important,” Regina said. Create a visual, online portfolio of your education, accomplishments and pictures of yourself. Make sure your avatar image on Facebook is professional and your links and comments reflect your areas of interest. No matter how small your business, you should have a separate Facebook Fanpage established. A Fanpage does not limit you to 5,000 friends, unlike a personal page, and allows you to promote your business on Facebook. Some companies that have a great company Fanpage and have embraced integrating social media into their marketing campaigns are Starbucks, Baskin Robbins, Walgreens and Us Weekly.
Networking: In this economy you should have established a presence on Facebook just to keep your networking current. Facebook allows you to reach out to friends, former bosses and coworkers and to keep informed about potential job opportunities. “I have helped companies in the past find employees by just posting an announcement in my status. It is amazing how fast the word spreads on Facebook,” Regina said.
Awareness: Facebook can become your best source of news. By joining Fanpages and Groups that reflect your interests, you are able to get a constant stream of individualized information to your news stream and your phone. “I find out about marketing news, local news and weather all from my Facebook newsfeed,” she noted.
“Facebook offers so many unique benefits that individuals and companies should be easily and freely taking advantage of to help make their lives and companies more efficient. The first social media site you should investigate is Facebook. The opportunities to learn and communicate and are endless.” Said Regina, who also owns the Washington Township-based marketing firm The Marketing of Everything.
(NOTE: You can follow Regina at her blog at http://themarketingofeverything.blogspot.com
or her company website at http://www.marketingofeverything.com.
Saturday, August 7, 2010
Sunday, July 25, 2010
Tuesday, March 30, 2010
New Jersey needs marketing help ASAP!
What is New Jersey known for? I decided to see for myself by plugging in that exact question into a search engine. The result via wiki.answers.com was not that exciting: Jersey tomatoes, corn, the Turnpike, the Sopranos, the Jersey Shore. And yes, the answer was referring to the beautiful coastline of the Jersey shore, not the “The Jersey Shore” MTV show. New Jersey has gotten a bad reputation over the years, but it has taken an extra pummeling this year. Television shows such as “Real Housewives of New Jersey” haven't helped much to improve the state’s image.
Just last week, my local Wal-mart in Turnersville, N.J., made the national news. Some buffoons decided to announce racist remarks via the announcement system. New Jersey continues to get bad press, and quick action needs to take place to revive the state’s image.
Recently released data from The Tax Foundation shows “NJ has the second highest state sales tax rate.” New Jersey also always leads the pack in highest property taxes too. FUN! I believe that when a product, service or image is cycling downward it needs a marketing intervention. New Jersey needs to be rebranded or repositioned into a cool, dynamic, exciting state that its residents can be proud to live within.
Do you remember when Cadillac wasn’t so cool? Or how Buick has tried to reposition itself as a younger, hip carmaker with the use of spokesman Tiger Woods (big, big mistake that has Buick execs kicking themselves).
As a Rowan University adjunct marketing professor and a marketing consultant, I have decided to create a rebranding plan for the state. The key component of developing a positive brand image is to create a feeling with the customers via an experience, logo, name, service. New Jersey needs to first conduct some marketing research as to what its residents would like to showcase as their state brand symbol. (One big problem might be the ongoing debate regarding whether North and South Jersey should be two separate states.)
The elements of repositioning constitute a need to move New Jersey into a more positive light. The definition of repositioning according to Marketing by Lamb, Hair and McDaniel is “changing consumer’s perceptions of a brand in relation to competing brands.” New Jersey’s competing brands are at this point every other state since most have a better image. The current New Jersey motto is “Liberty and Prosperity.” With all the taxes we have had to deal with, I doubt that this motto is being realized by many residents. It is time to take inventory of what New Jersey has to offer, including incredible natural resources, history, industries, educational facilities and cultural (opportunities) and come up with a new focus.
Let’s create a country-wide buzz that causes New Jersey to be “THE” state that everyone in our country wants to live in. Compare it to a hot club that promotes itself and has everyone wanting to be invited. Below are some ideas that New Jersey needs to consider as part of its new marketing plan:
1) No taxes. I can personally guarantee that this will improve the state’s image overnight. Not only that, but we will have people fighting to buy our homes, come shop at our stores and create new businesses.
2) Make Lady Gaga our state spokesperson. She is constantly on the news and has shown in her recent video “Telephone” that she is the master at product placement. Ask her to use New Jersey in her next video, and the free public relations we will get promoting the state will be worth millions of dollars.
3) The state should produce "The Real Houses of the Jersey Shore.” It will showcase the gorgeous shore houses from Cape May to Loveladies and how real citizens enjoy the beaches. The episodes can run on YouTube and be promoted via social media channels.
4) Showcase education – New Jersey has amazing depth in its educational facilities including Princeton, Rowan, Rutgers and Ramapo College of New Jersey. Use successful graduates of these colleges in commercials and in public relations for the state.
New Jersey can be rescued. We can become more than the little sister to New York and Pennsylvania. A little tweaking of New Jersey's image could make us the state "Where Everyone Craves To Live" or the state where "Beauty, Culture, Liberty and Prosperity Collide." It's just a marketing and public relations plan away!
Just last week, my local Wal-mart in Turnersville, N.J., made the national news. Some buffoons decided to announce racist remarks via the announcement system. New Jersey continues to get bad press, and quick action needs to take place to revive the state’s image.
Recently released data from The Tax Foundation shows “NJ has the second highest state sales tax rate.” New Jersey also always leads the pack in highest property taxes too. FUN! I believe that when a product, service or image is cycling downward it needs a marketing intervention. New Jersey needs to be rebranded or repositioned into a cool, dynamic, exciting state that its residents can be proud to live within.
Do you remember when Cadillac wasn’t so cool? Or how Buick has tried to reposition itself as a younger, hip carmaker with the use of spokesman Tiger Woods (big, big mistake that has Buick execs kicking themselves).
As a Rowan University adjunct marketing professor and a marketing consultant, I have decided to create a rebranding plan for the state. The key component of developing a positive brand image is to create a feeling with the customers via an experience, logo, name, service. New Jersey needs to first conduct some marketing research as to what its residents would like to showcase as their state brand symbol. (One big problem might be the ongoing debate regarding whether North and South Jersey should be two separate states.)
The elements of repositioning constitute a need to move New Jersey into a more positive light. The definition of repositioning according to Marketing by Lamb, Hair and McDaniel is “changing consumer’s perceptions of a brand in relation to competing brands.” New Jersey’s competing brands are at this point every other state since most have a better image. The current New Jersey motto is “Liberty and Prosperity.” With all the taxes we have had to deal with, I doubt that this motto is being realized by many residents. It is time to take inventory of what New Jersey has to offer, including incredible natural resources, history, industries, educational facilities and cultural (opportunities) and come up with a new focus.
Let’s create a country-wide buzz that causes New Jersey to be “THE” state that everyone in our country wants to live in. Compare it to a hot club that promotes itself and has everyone wanting to be invited. Below are some ideas that New Jersey needs to consider as part of its new marketing plan:
1) No taxes. I can personally guarantee that this will improve the state’s image overnight. Not only that, but we will have people fighting to buy our homes, come shop at our stores and create new businesses.
2) Make Lady Gaga our state spokesperson. She is constantly on the news and has shown in her recent video “Telephone” that she is the master at product placement. Ask her to use New Jersey in her next video, and the free public relations we will get promoting the state will be worth millions of dollars.
3) The state should produce "The Real Houses of the Jersey Shore.” It will showcase the gorgeous shore houses from Cape May to Loveladies and how real citizens enjoy the beaches. The episodes can run on YouTube and be promoted via social media channels.
4) Showcase education – New Jersey has amazing depth in its educational facilities including Princeton, Rowan, Rutgers and Ramapo College of New Jersey. Use successful graduates of these colleges in commercials and in public relations for the state.
New Jersey can be rescued. We can become more than the little sister to New York and Pennsylvania. A little tweaking of New Jersey's image could make us the state "Where Everyone Craves To Live" or the state where "Beauty, Culture, Liberty and Prosperity Collide." It's just a marketing and public relations plan away!
Friday, February 26, 2010
KYW Newsradio interview on Marketing of Tiger Woods
http://www.kyw1060.com/Expert-Says-Tiger-s-Apology-is-Halfway-to-Recovery/6401682
Newsradio
E-Mail StoryPrint StoryShareThisText Size: A A A Email Story
Posted: Friday, 19 February 2010 3:27PM
Expert Says Tiger Woods' Apology is Only Halfway to Career Recovery
by KYW's Karin Phillips
A local marketing expert says Friday's public apology by Tiger Woods was a smart move and, if he behaves himself, the golf great could even get his sponsorships back.
Tiger Woods Apology -- The Full Story
Jennifer Regina, an adjunct professor of marketing at Rowan University, says that Woods is doing -- or needs to do -- a four step program to get his career and image back on track.
First, she says, fix the problem, which he's doing with his sex therapy. Second, apologize, which we've seen (above). Third, disappear for a while, and rebuild his image.
"And, of course, stay in golf, whether it's donating time with children or his foundations. That will bring some of the respect back."
Regina believes that Tiger's image could recover. After all, she says, Britney Spears recently got her Candies shoe sponsorship back after she shaved her head and attacked
Newsradio
E-Mail StoryPrint StoryShareThisText Size: A A A Email Story
Posted: Friday, 19 February 2010 3:27PM
Expert Says Tiger Woods' Apology is Only Halfway to Career Recovery
by KYW's Karin Phillips
A local marketing expert says Friday's public apology by Tiger Woods was a smart move and, if he behaves himself, the golf great could even get his sponsorships back.
Tiger Woods Apology -- The Full Story
Jennifer Regina, an adjunct professor of marketing at Rowan University, says that Woods is doing -- or needs to do -- a four step program to get his career and image back on track.
First, she says, fix the problem, which he's doing with his sex therapy. Second, apologize, which we've seen (above). Third, disappear for a while, and rebuild his image.
"And, of course, stay in golf, whether it's donating time with children or his foundations. That will bring some of the respect back."
Regina believes that Tiger's image could recover. After all, she says, Britney Spears recently got her Candies shoe sponsorship back after she shaved her head and attacked
Friday, January 29, 2010
Sunday, January 17, 2010
Time Versus Things
In the last decade more and more companies have been successful in providing services to allow parents to free up their precious time from duties/errands. Services such as home delivery dry cleaning, maids, nannies, and lawn care companies have exploded in suburban markets. The idea is to use these services to free up time to spend hopefully with your family or loved ones.
The trend that I am noticing is that using these services has become addictive in the sense that EVERY duty is being hired out. I recently read an article about companies that will now teach your child how to ride a bike, or how do homework or just about anything that involves parental/child interaction. If we don't participate in these with our kids are we not developing any type of memories on an emotional level?
Someone who I have the highest admiration and respect for recently asked me what I remember most about my childhood: emotions/memories or things. Although I have a memory or two about a unique gift (such as the Christmas I got Intellivision), overall I remember the time I shared with my family the most. I was brought up by parents who believed that time was more important than things. They would spend their time just playing board games, kicking a soccer ball, doing art projects, making up games such as "Monster on the Sofa". This complicated game consisted of my brother and I using pillows to take out the Monster (aka my Dad) on the floor and run to the safe-house which was a chair across the room. I also clearly remember my Dad running behind me teaching me to ride my bike. Or vivid memories of washing my grandfather's car every Sunday with my brother.
It is the people that I remember...not things.
The time that I was lucky enough to spend with them.
The challenge now I have as a parent is fighting against the materialism and impatience of the consumer cycle. To show kids that things won't bring happiness, but interaction and relationships with people will. On some days I feel it is an uphill battle that I will never win. Other days I see a glimmer of hope as I dodge the pillow aimed at my head from my little monsters on the sofa.
Thanks again LC for your comments which gave me the idea for this post!!
The trend that I am noticing is that using these services has become addictive in the sense that EVERY duty is being hired out. I recently read an article about companies that will now teach your child how to ride a bike, or how do homework or just about anything that involves parental/child interaction. If we don't participate in these with our kids are we not developing any type of memories on an emotional level?
Someone who I have the highest admiration and respect for recently asked me what I remember most about my childhood: emotions/memories or things. Although I have a memory or two about a unique gift (such as the Christmas I got Intellivision), overall I remember the time I shared with my family the most. I was brought up by parents who believed that time was more important than things. They would spend their time just playing board games, kicking a soccer ball, doing art projects, making up games such as "Monster on the Sofa". This complicated game consisted of my brother and I using pillows to take out the Monster (aka my Dad) on the floor and run to the safe-house which was a chair across the room. I also clearly remember my Dad running behind me teaching me to ride my bike. Or vivid memories of washing my grandfather's car every Sunday with my brother.
It is the people that I remember...not things.
The time that I was lucky enough to spend with them.
The challenge now I have as a parent is fighting against the materialism and impatience of the consumer cycle. To show kids that things won't bring happiness, but interaction and relationships with people will. On some days I feel it is an uphill battle that I will never win. Other days I see a glimmer of hope as I dodge the pillow aimed at my head from my little monsters on the sofa.
Thanks again LC for your comments which gave me the idea for this post!!
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