Sunday, August 31, 2008

What makes a Marketing Professor Happy!

After leaving my twelve years of corporate marketing working for companies such as Dial, Nielsen, Pillsbury and Mattel Toys I knew that I needed to find a job to combine my love of marketing and teaching. Low and behold....teaching marketing in a college setting. I am now going on my eighth year of teaching and have to say that I love it as it brings me so much satisfaction. With school starting next week I have put together a short list for students and former students on HOW TO MAKE ME HAPPY:
1) Show up to Class....Not complicated...not hard. It is so much more fun having actually people to interact with than empty seats.
2) Participate...Don't just raise your hand and give a one word answer. Please offer your insight. Believe it or not but I like to learn from you too. My favorite and best students usually are part of a give and take relationship. This means that I have learned just as much from them as they have from me.
3) Don't Cheat. You would think in this day and age students would get the seriousness of this action. No. Every semester I have to deal with students copying homework.....trying to cheat with a cell phone. I have two kids.....I do have eyes in the back of my head and I will catch you.
4) Give me good feedback. I also look for students to communciate with me about how the class is running. Thoughtful, intelligent feedback makes me better and since you are paying for the class....will only make the product you purchased - better.
4) Once you leave my classroom....keep in touch. I love it when former students email me about a marketing promotion they saw recently that offended them or one that impressed them. Please also remember to network. With those years of corporate experience comes many avenues that I can help you navigate. If approached correctly I would be more than happy to help you down the road to your dream job.
I also have developed some wonderful friendships and mentorships with some of my ex-students. A few I count as my closest friends. I was able to help one former student land his dream job right out of school with a salary of 80K. So remember treat us right and we may be able to make you rich....if not educate you.

1 comment:

Unknown said...

Jen, that seems like a pretty good list to give to your students. I think that your teaching style pretty much commands a different respect than other professors, anyway. You show us that you care and we feel more compelled to care about our work and getting the most out of your class. I loved BOTH of my classes with you and wish that I was going to be in more! I consider you to be one of my closest, most reliable, intelligent, friends and I am honored to be able to continue chatting with and learning from you.